How do we get organizations to take protective measures?

When organizations fall victim to cyber incidents, they are exposed to financial implications, data losses, and potential damage to their reputation. However, the positive news is that many of these incidents can be avoided or have a reduced impact when protective measures are implemented. This session aims to present our approach and the findings of our study, which includes the identification of psychobehavioral segments of organizations that are required to take protective measures. We will provide insights into the number and types of organizations that fall within each segment, along with their specific barriers and beliefs that hinder their adoption of protective measures.